Home Invasion #1 – Dincus Hits Whistler


They’ve grown from a 50 shirt production run and a weird name (look who’s talking… cough… doglotion), to a fully legit company with wicked gear, international distributers, and now… brick and mortar.

Dincus Apparel just opened its doors to its new summer home; a showroom & shop behind Evolution bike shop in Whistler Village. Local freeski shred dog and DH bike man Chad Hendren and business partner Greg Thompson are getting balls deep into their new business, and it shows.They’ve got a full range of bike clothing and eco-forward casualwear, and rumours are flying about what’s brewing for 09/10.

We could keep yapping, or we could let the new video do the talking. Think we might have  a new Doglotion TV series on our hands… Home Invasions. Kinda like MTV’s cribs, only we’ll dig deep into the freeski world, behind the scenes of ski shops, resorts, pro ski bums houses, and girls washrooms… I mean uh, you get the point.

What better place to start episode #1 than at Dincus HQ itself…


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