#GearChallenge! Our new alter ego project @rux.life just initiated a quarantine challenge we can all get behind. Do what the public health docs are sayin... “stay home and clean your garage”. Get your gear dialled so you won’t be off the back when we’re once again allowed to roam wild in the backcountry. Gram a photo of your dialled in gear wall, tag it #gearchallenge and tag/follow @rux.life. And challenge a few fellow shredders who’s gear wall you want to expose or roast. You might win something from RUX but at minimum your gear we’ll be tight ‘n ready, just the way we like it. I challenge, hmm, @surefootsam @hojboss @ianmcintosh @mattyrichardo @red_mark @filmer_baldwin @ross_berg_ @mikedski @dfoose and @felixjauvin the influencer ;) ...

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Chris Rubens on The Lawless Podcast

Chris Rubens on The Lawless Podcast

Freeski rockstar Chris Rubens just dropped in on The Lawless Podcast – a Squamish, BC based podcast by Andrea Helleman. http://traffic.libsyn.com/lawless/41-Chris-Rubens.mp3Podcast: Play in new window..

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A Sock Is a Sock?

A Sock Is a Sock?

After spending god only knows how much on a new pair of kick-ass ski boots, the last thing you want to do is shove any..