Up-and-Comer “Travis Rice” Demolishes Hakuba 4* FWQ

“I don’t know who that guy is, but he sure did clean up the place,” said absolutely no one after Travis Rice Rice won the Hakuba Freeride contest with a 96.00 (out of 100).

Travis absolutely crushed the venue, linking together a backside 720 and a lofty frontside 360 in his his top-to-bottom annihilation of the run.

Hopefully he shows up at a few more contests, including some FWT events, because he’s certainly a rider who knows how to make things interesting.

Time will tell. In the meantime, check his winning run from Hakuba here…


From the FWT


Intercontinental talent is displayed as riders stomp huge lines in deep snow during the groundbreaking event on the Freeride World Qualifier

History was made today on the the snow-stacked terrain of Japan’s premier ski destination, Hakuba, Japan, situated in the Japanese Alps. Fifty-six riders representing the international freeride community descended on the renowned ski town to open a new chapter in the book of freeride as competitors faced off during a 2 stars qualifier and a 4 stars main event. The hallmark event presented a shining opportunity for the most talented skiers and snowboarders of the international qualifying tour to take advantage of the venue’s abundant snowfall and fantastical freeride terrain. After a week of intense snowfall, the skies briefly cleared enough to provide riders with a chance to compete on the 270 vertical meter venue featuring spines, treed sections, and intricate cliff zones.

SNOWBOARD MEN Snow flurries gradually diminished as the day progressed which provided improved visibility for the first group of riders which included the legend of backcountry freestyle, Travis Rice (USA), whose incredible run featured a massive stomped 720 back and 360 front, making him the undisputed champion of the day. It was a daunting task to challenge Rice’s run, but local rider Shin Biyajima (JAP) held his own with a powerful run and stylish grabs. Shredding through the dense features of the forested venue, David Vicente (ESP) came in third place with a run that exemplified control.


The master of natural airs, doing what he does best. Photo courtesy of The FWT, J. Halayko.

SKI MEN The ski men category opened with lots of firepower as spectators were treated to huge freestyle airs and flips. Not all riders were able to stomp their landings in the deep snow but local talent Taisuke Kusunoki (JPN) held it together with a powerful run that terminated with a stomped backflip, earning him first place and a wild card on the elite 2017 Swatch Freeride World Tour. He was followed in second place by a strong run from Loic Burri (SUI) who also landed a clean backflip. Kristofer Turdell (SWE) nudged Ivan Malakhov (RUS) off the podium to earn third place with a solidly stomped backflip.


Taisuke Kusonoki, getting creative. Photo: Courtesy of the FWT, J.Bernard.


Despite slightly reduced visibility and intermittent snowfall, the women snowboarders exemplified progression with extremely powerful runs like Anna Orlova’s (RUS) aggressive line that put her on top of the podium. Michaela Davis-Meehan (AUS) came in second with an authoritative line that beat Erika Vikander’s (USA) smooth riding while battling challenging conditions.


Erika Vikander smashes her way through some classic Japow. Photo: J.Bernard, courtesy of the FWT.


Increasingly intense snow showers obscured the sun yet Elisabeth Gerritzen’s (SUI) motivation and training paid off today as she impressed fans with a hard-charging line from start to finish, earning her first place. As riders got into their rhythm, Caite Zeliff (USA) powered through the spines and stomped a shifty in the middle of the venue. Veteran FWT athlete Jaclyn Paaso (USA) unleashed her signature hard charging but couldn’t maintain enough technical perfection to finish at the top of the podium. As the historical epicenter of Japanese freeride culture, riders and spectators were treated to the unique Japanese ambience and hospitality of the region that hosted the 1998 Winter Olympic Games. Freeride is gaining traction among the Asian snowsports community as evidenced by the recent rapid growth of interest in the sport. The success of this inaugural competition has paved the way to the possibility of the expansion of FWQ, FWT, and Junior events in the area.


Karin Stokel, making it look easy. Photo: Courtesy of the FWT, J.Bernard.


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