2 Weeks Left for Ullr Girl Entries

J Dogg — Tue, 05 Feb 2008 21:21:52 -0500

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What does girls who rip, Whistler Blackcomb, and $25,000 cash all have in common? If you're answer is "The 3 things i dream about most", you're close, but didn't quite nail it. Back again this year, Whistler's If Ullr Was a Girl contest has another $25,000 prize purse for female rippers to grab, but girls have to enter in the next 2 weeks!

Female riders and skiers have just 2 weeks to join the online community at ifullrwasagirl.com, by posting their profiles alongside fellow mountain-gals from across North America.

Four wildcard athletes from ifullrwasagirl.com will join up to 12 invited ski and snowboard pros, to contend for the crown at April’s TELUS World Ski & Snowboard Festival.

The online voting aspect from 2007 has been nixed, and the four wildcard athletes will be selected by a panel of judges based on their demonstrated passion for mountain life, to compete alongside the hottest talents on snow today.

Says Michelle Leroux, If Ullr Was A Girl judge and PR & Communications Manager for Whistler Blackcomb, “Four girls will win a seven day, six night trip to Whistler to compete with the pros and we want to see creativity, enthusiasm and proof that these girls rip and deserve to compete for $25,000.”

The women will gather for the most unique women’s only competition ever seen on snow, combining a slopestyle event, a big mountain event, a Superpipe event and Ullr Unleashed, a showcase of arts and culture. It’s all about finding the ultimate mountain woman, worthy of dethroning the god of snow, and taking the crown herself.

"Whistler Blackcomb saw the importance of this competition for women in the ski and snowboard industry and the entire team was thrilled to work on this event again,” says Meredith Armstrong, Whistler Blackcomb's Brand Marketing Manager. "This year we decided to work creatively with two partners on the project to ensure we could build and improve upon last year's event."

Watermark Productions, the producers of the TELUS World Ski & Snowboard Festival (TWSSF), has stepped up to take over the management of the event, making the If Ullr Was A Girl competition an official event of the TWSSF. They are also contributing half of the cash prize purse with Whistler Blackcomb making up the remainder. Whistler Blackcomb’s creative agency Origin Design + Communications is stepping up with their marketing and communications expertise to ensure the competition and the athletes get the exposure they deserve.

"The Ullr Girl campaign is really close to our hearts," says Origin creative director Danielle Kristmanson. "We worked with Whistler Blackcomb to develop the concept last year and were so happy to see that the girls really embraced it. When the opportunity arose this year for us to be part of the team we jumped at the chance."

Last season Whistler Blackcomb posted 442 online profiles from girls all over North America seeking the Ullr Girl title and the site, ifullrwasagirl.com generated, on average, 660 user sessions per day with 20 page views per session. Competing athletes, like Sarah Burke, cited the event as the best of the season because of the camaraderie the girls enjoyed. Skier Grete Eliassen took the crown and donated the entirety of her prize purse to charity.

The comp will once again bring North America’s top women skiers and riders to Whistler in April for the 2008 TWSSF, which excites the Festival’s Communications Director, Lisa Richardson. “The teams behind this event, at Watermark, Origin and Whistler Blackcomb are well-stacked with passionate women who love living and riding in the mountains. So it’s exciting to be part of such a unique event that really encourages female talent.”

Want in on it?

JOIN NOW, create a profile for yourself, add yourself the the “CONTESTANTS” group and start loading your photos, video and comments and rate the posts of everyone else. Wanna hang out here and not compete? No problem. Create a profile but then add yourself to the “COMMUNITY” group instead.

Ullr Girl Finalists & PHase Two Kicks Off

J Dogg — Wed, 14 Mar 2007 00:24:29 -0400

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Whistler Blackcomb has kicked off Phase Two of the “If Ullr Was a Girl” contest. Ten invited professional skiers and snowboarders will join the top open athletes from ifullrwasagirl.com to battle it out for an unprecedented $25,000 prize purse.

Confirmed invited skiers are Jess Cumming, Lynsey Dyer, Grete Eliassen, Michelle Parker and Sarah Burke. Confirmed invited snowboarders are Leanne Pelosi, Silvia Mittermuller, Bev Vuilleumier, Dominique Vallee and Mercedes Nicoll.

Lynsey Dyer by Paul Morrison.

Open contenders Joanna Dzierzawski of South Lake Tahoe, NV; Vanessa Stark of Whistler, BC; and Pip Hunt of Crested Butte, CO won phase one of the contest and a seven day, six night trip to Whistler Blackcomb from anywhere in North America by getting the most votes on the ifullrwasagirl.com site. They will compete against the invited pro skiers and snowboarders for the massive $25,000 prize purse.

Ash Crist of Snowbird, Meredith Eades of Dewittville, PQ and Angie Seeley of Sun Peaks, BC also won trips and will be competing as amateurs within the contest. Amateurs will vie for a separate Ullr Girl prize package including a professional photo shoot, inclusion in a Matchstick Productions’ or girl’s snowboard DVD, a new gear set-up and a Whistler Blackcomb season pass.

With all the athletes confirmed for the athletic and mountain culture competitions, Phase Two of the “If Ullr Was a Girl” contest officially began with the launch of the new voting microsite on March 9. The contest will culminate with the on-mountain and mountain culture events at the TELUS World Ski & Snowboard Festival (TWSSF) April 13-22.

“We are proud to have so many of the ski and snowboard industry’s top athletes competing in ‘If Ullr Was A Girl,’” says Meredith Armstrong, Brand Marketing Manager for Whistler Blackcomb. “Our confirmed athlete list reads like a who’s who of North America’s hottest women skiers and riders. The battle for $25,000 and the Ullr Girl title is going to be a major attraction at this year’s TELUS World Ski & Snowboard Festival.”

The Ullr Girl finals for both open and amateur categories will consist of the following four event components:

Votes on ifullrwasagirl.com. Votes for the final selection were refreshed on March 9 with skiers and snowboarders starting with a clean slate – Voting will end Wednesday, April 18 at 5pm PST.
Participation in the Stompede, a sanctioned TWSSF event – Friday-Sunday, April 13-15
Ullr Unleashed – an evening of mountain culture. Each athlete will be asked to pick an art form – for example photography, film, art, or music – to present during a special evening event – Monday, April 16
A big mountain competition held in-bounds on Whistler Blackcomb – Wednesday, April 18
Ullr Girl crowned and $25,000 grand prize awarded at the Big Air – Saturday, April 21

During the on-mountain events, skiers and snowboarders will be judged by different judging panels and ranked separately. All four event categories will carry equal weight and the finalists will be awarded points for their ranking in each event. The grand prize winners in the open category and the amateur category will be the two athletes who accumulate the most points after all four categories are totaled.

Head to ifullrwasagirl.com to vote for your favourite Ullr Girl or to get full contest information and rules.

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2 Weeks Left for Ullr Girl Entries

Ullr Girl Finalists & PHase Two Kicks Off