The annual Powder Magazine Video Awards and Reader Poll presented by Jeep returns for its eighth installment of radness! The PVAs celebrate the athletes and cinematographers that continue to evolve the sport of skiing and annually amazing ski fans the world over by awarding their efforts and skills with such awards as Movie of the Year, Full Throttle, and Best Male Performance. The renowned event kicks off Saturday, January 26th, in Aspen, Colorado’s historic Hotel Jerome.

Don’t have an insider invite? Too tired from shredding pow all day to make it to the Awards show? Or maybe Jon Olsson’s parents want to tune in from Sweden to see if their son wins the award for Best Manmade Air.

Tune it to www.PowderAwards.com to watch the biggest night in skiing on a LIVE  WEBCAST on your computer. That’s right, you don’t have to leave the confines of your house or even be in the Aspen area code to watch the event. The event starts at 7:30 p.m. Mountain Standard Time with a red carpet show you cannot miss.

Rally your friends, start up the popcorn machine and get cozy on the couch and watch the red-carpet event unfold in front of your eyes on powderawards.com. It’s the Super Bowl of ski awards shows, so tune in to the LIVE WORLDWIDE BROADCAST to find out who wins Movie of the Year, Best Male Performance, Best Female Performance, and Breakthrough Performer presented by Boost Mobile amongst all the biggest awards in skiing.

The 2008 Powder Poll & Video Awards presented by Jeep are made possible by our sponsors: Jeep, The North Face, Aspen-Snowmass, Red Bull, Pabst Blue Ribbon, and Boost Mobile.