The World Premiere of MSP's Seven Sunny Days was off the hook, setting the tone for another epic winter, and more epic film premiere's to come.

Set outdoors in village square (aka awesome), on the warmest day of the fall (horse shoe up their #@$), a couple thousand people packed the area to watch the flick and cheer on the athletes in attendance.

Matchstick's athletes and stars of the film showed up to sign posters and meet and greet the mob of fans. Athletes included Sarah Burke, Mark Abma, Shane McConkey, Hugo Harrisson, TJ Schiller, Mike Douglas, Ingrid Backstrom, Chris Rubens, Eric Hjorleifson, CR Johnson, James Heim, and Rory Bushfield. The film's directors and cinematographers were also on site to share the enthusiasm.

And what better a place to watch it than Whistler, where pretty much all the athletes called home last winter, and those who didn't admitted they were suckers. The film documented some pretty epic shredding, some new faces, rad follow cam and sunset cinematography. All around good times.

Awesome to see Hjorleifson and Heimer break out into even more mad stardom, well deserved. Good shredding. The flying suirrel suits had the crowd going mental , and of course Shane Bond is our new idol.

We interrupt this article with a Red Carpet flick from RIP.TV...

If we had to play god and complain about anything, it would be Sarah Burke's totally girly segment (sex symbol or skier?), we prefered her as a skier. No offense to her, more to the editing. We know she rips, and she did bust some pretty huge moves. And the high jib content in the flick. It was rad, but straying from MSP's roots fo' shizzle.

"Seven Sunny Days" will be touring to a town near you this fall, check it out at www.skimovie.com.

Matchstick Productions would like to thank all of their sponsors for continued support: Helly Hansen, Subaru, Whistler Blackcomb, Nordica, Rush HD, Red Bull, Salomon, Powder, and New Era.

PS - apparently the after party at the GLC totally rocked, but we missed it, tragically. Just building up even more party angst to let out at the upcoming film premiere parties.

And here's some surreal pics...